Squishmallows Plushes

Debuting in 2017, the iconic Squishmallows brand features collectible plush with lovable personalities, a whimsical design, and ultrasoft feel. In more than 55 countries, the strong brand equity and popularity have resulted in multiple line extensions and cross-category collaborations.

The brand’s ongoing expansion and passionate fan base will continue to make Squishmallows a collectible phenomenon and evergreen lifestyle property.

Jazwares created the line of lovable friends from super soft marshmallow-like texture and polyester and comes in a variety of sizes from 10cm clips to extra large 75cm.

One of the reasons Squishmallows became so popular is because of the hashtag #SquishTok on TikTok. People who use TikTok and are fans of Squishmallows follow this hashtag and see Squishmallows on cute adventures! Other hashtags like #squishmallowsofinstagram also popularized this cute toy in Instagram.

Squishmallows are shaped like favorite animals, cats, dogs and more and are made with a soft, premium quality material that everyone loves to touch. Touching or hugging a Squishmallow creates a joyful experience and will induce happiness.

The first Squishmallow was Cameron the cat and today it is one of the rarest.

At eFantasy.gr we make sure you always find what's new from your favorite Squismallows. So there are all your favorite characters in all the desired dimensions.

In 2022, NPD named Squishmallows #1 Best Selling Toy, and the Toy Association honored the brand with seven Toy of the Year (TOTY) Awards. Squishmallows has also launched fan-first experiences, including a Squish Tour and Squishmallows Human Claw Machine activation at VidCon 2022. The brand’s ongoing expansion and passionate fan base will continue to make Squishmallows a collectible phenomenon and evergreen lifestyle property.