HISTORY
In 2004, Thodoris Liapatis, as a player of the popular trading card game Magic: The Gathering, started the blog Topdecker.gr, developing his theories about the game, writing reports from tournaments in Greece and abroad, and maintaining the forum for the Greek Magic: The Gathering community.
In 2008, he became widely known as the Greek National Champion and led the national team at the World Championship in Memphis, USA, where the team reached the top 8 in the team competition.
In 2009, he once again took part in the World Championship in Rome, Italy. In 2010, the upgraded Topdecker.gr also incorporated an online store for card sales, which gradually expanded to include other Trading Card Games. In 2012, the company hired its first employee, Kostas D., who remains part of the team to this day, assisting with order fulfillment.
In 2014, the company was renamed eFantasy.gr and, in addition to card games, began offering board games, Funko POP! figures, comics, merchandise, and collectibles. At the same time, it organized events and tournaments, such as World Cup Qualifiers for Magic: The Gathering, Regionals for Yu-Gi-Oh! TCG, and Free Comic Book Day.
In 2015, eFantasy.gr participated in the first AthensCon, and the team grew to eight members. In 2017, the first franchise store opened in Heraklion, Crete, with Michalis Tampakakis managing the store and Yiannis Papadakis in charge of card games. This store became the first WPN Premium store in Greece, while Yiannis became a Level 2 judge for Magic: The Gathering, joining the judge team for top global tournaments such as the World Championship, Pro Tour, and World Cups.
That same year, alongside retail sales, the company launched a wholesale division, supplying not only the franchise store but also other stores in Greece, Cyprus, and seven additional European countries, while warehouse capacity increased to 1,000 m².
In 2021, amid the COVID-19 pandemic, the online store was upgraded to comfortably handle increased traffic. In 2022, the second franchise store opened—eFantasy.gr Boutique—on the pedestrian street Zeuxidos in the center of Thessaloniki, offering geeky apparel and office/home gift ideas for every occasion.
At the end of 2022, eFantasy.gr Game Arena opened, serving as the official tournament venue of the main store, hosting events and tournaments for all card games, as well as board game nights, miniature battle events, and official Dungeons & Dragons campaigns.
The Game Arena is also the second WPN Premium store in Greece. As of 2024, eFantasy.gr has a team of thirty people with an average age of 29, serving online customers from 70 countries, with over one million visitors in the past year alone. Its online shelves now feature more than 50,000 different products from 37 distinct categories!
MISSION
To offer fans of fantasy, board games, and collectibles a unique experience by providing high-quality products and impeccable service. To be the first choice in the geek product market, meeting the needs of both beginners and seasoned collectors and players.
VALUES
- Passion for fantasy: EFANTASY.GR promotes love for fantasy and creativity, encouraging customers to explore worlds through our products.
- Community: We place great importance on creating and maintaining a strong community where fans of gaming and collectibles can interact and share ideas.
- Innovation and variety: Our goal is to provide the most up-to-date and diverse products in the fantasy and board game sector.
- Quality and service: Product quality and customer satisfaction are our top priorities.
VISION
To be the leading online and physical platform for all fans of board games, fantasy worlds, and collectibles, offering an unmatched experience that unites communities and inspires creativity and imagination. Our aim is to be the reference point for every fantasy enthusiast, connecting people through their passion for the world of gaming.
LONG-TERM GOALS
- Product expansion: To offer an ever-growing variety of products that cover every corner of geek culture.
- Community and experience: To organize more events, competitions, and workshops to enhance customer experience and the sense of community.
- International expansion: To extend our services abroad, making EFANTASY.GR known beyond Greece’s borders.
- Digital innovations: To invest in digital technologies and innovations, such as apps and e-sports platforms, to enrich our customers’ experience.
MARKET POSITION
- Differentiation: EFANTASY.GR stands out thanks to its unique product collection, expertise in fantasy, and customer service, with friendly staff who are also passionate fans.
EFANTASY.GR aspires to be the ultimate haven for lovers of board games, fantasy worlds, and collectibles, offering a rich experience that unites communities and inspires creativity and imagination worldwide. Based on the values of innovation, quality, and community, we aim to expand into the European market. This vision can serve as a compass for business growth and strengthen its position in the geek and fantasy product market.
COMPANY INFORMATION
- Name: EFANTASY GR GAMES N COMICS IKE
- VAT Number: EL800794436
- GEMI (Business Registry Number): 141133106000
