The Payday series is pioneering and based on the fantasy of organizing and executing a heist with your friends. The characters and their masks have become iconic and are known worldwide as the hallmark of the "right" kind of thieves. The latest game in the series, Payday 2, is a 4-player PvE cooperative game that, after 11 years on the market, is still on the list of most played games thanks to continuous support and content releases. A total of 76 DLCs have been released for the game, and it consistently ranks in the Top 20 Most Played on Steam, with an average of 65,000 daily active users—a number that peaked at 1.2 million monthly active users in 2021. Payday 2 has a 95% Steam rating and the largest Steam community in the world, with over 8 million players. Payday 2 has an installed base of over 36.3 million, and amazingly it has a day one retention rate of over 60%! In just the last 2 years, Payday 2 sold 5.5 million copies.
Starbreeze has even designed a Collector’s Edition for Payday 3! This will include:
The game
12-month “Gold” expansion pass
“Gold” Mask (which the player can wear and is an improved design of the previous mask from PD2)
Display case for the mask
52 Specially crafted cards
“Collector’s Club” letter (which grants the holder exclusive updates / information / content)
The Pre-order and the “Gold Mask” DLC
And most likely other smaller gifts
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