The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport

The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport is a comprehensive exploration of Formula 1's transformation from a niche motorsport to a global entertainment powerhouse.

Overview

Authored by Wall Street Journal reporters Joshua Robinson and Jonathan Clegg, this book delves into the dynamic world of Formula 1, highlighting the key figures, innovations, and strategic decisions that propelled the sport's meteoric rise.

Key Features

• In-Depth Analysis: The authors provide a detailed account of how F1 evolved, focusing on the blend of engineering brilliance, strategic marketing, and captivating personalities that reshaped its global appeal.
• Insightful Interviews: Drawing from exclusive interviews with industry leaders and insiders, the book offers firsthand perspectives on the pivotal moments and decisions that influenced F1's trajectory.
• Cultural Impact: Beyond the racetrack, the narrative examines how F1 intersected with global culture, influencing fashion, media, and fan engagement.

Ideal For

This book is essential reading for motorsport enthusiasts, industry professionals, and anyone interested in understanding the intricate factors that contribute to the success of a global sport.