Debuting in 2017, the iconic Squishmallows brand features collectible plush with lovable personalities, a whimsical design, and ultrasoft feel.
In 2022, NPD named Squishmallows #1 Best Selling Toy, and the Toy Association honored the brand with seven Toy of the Year (TOTY) Awards. Squishmallows has also launched fan-first experiences, including a Squish Tour and Squishmallows Human Claw Machine activation at VidCon 2022.
The brand’s ongoing expansion and passionate fan base will continue to make Squishmallows a collectible phenomenon and evergreen lifestyle property.